About

I've spent the last ten years building SaaS products for racing, education and printing businesses, leading small engineering teams through releases, payments, mobile apps and design systems.

I use AI the way I'd work with a new teammate: useful every day, always reviewed, never left alone with the decision.

• Leave things out

  Every screen, field and setting costs the person using it.

• Use your users' words

  If they say "monthly invoices", so does the product.

• Be careful with money

  Payments that can't charge twice. Upgrades users never notice.

• AI, with guardrails

  One model writes, another reviews, a person decides.